Are Vehicle Travel Reduction Targets Justified?: Why and How to Reduce Excessive Automobile Travel
Victoria Transport Policy Institute
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Campus Transportation Management Programs
Many colleges and universities are implementing transportation demand management
programs in order to reduce traffic and parking problems, increase affordability and better serve
students, staff and visitors. These usually include a combination of active and public transit
service improvements, u-pass (the campus purchases highly-discounted transit service for all
students), efficient parking pricing, bike- and car-sharing, and more accessible campus design.
These typically reduce automobile trips to campus by 20-50%.
For example, Stanford University implemented its comprehensive TDM program in an
agreement with the local government to eliminate the requirement for traffic impact studies
and mitigation for campus development (more classrooms, laboratories, research institutes and
housing) provided there is no net increase in total vehicle trips. As a result drive alone rates
declined from 72% to 46% for staff, and just 39% for total commuters, including students, drive.
This allowed construction of millions of square feet of additional building space that
accommodate more students and staff without expanding roads and parking facilities.
Scottish Planning Rules (BBC 2023)
Scotland established new planning rules intended to support “transformational reduction in
private car use” by creating “20-minute neighbourhoods” where all services are within walking
or bicycling distance, improving public transit services, and reducing out-of-town shopping malls
and drive-throughs. This will help achieve national targets to reduce car trips 20% by 2023.
Rural Community Multimodal Planning (Lynott 2014)
Some rural communities are implementing multimodal planning to improve affordable and
healthy travel options and help reduce vehicle-travel. For example, Washington State’s Rural
Mobility Grant Program and a Travel Washington Intercity Bus Program supports public transit
services in rural counties. As a result, it is possible to travel around the Olympic Peninsula using
the Olympic Transit Loop, which consists of six coordinated local public transit agencies.
European Sustainable Urban Mobility Plans (Eltis 2021 and EU 2021)
The European Union’s new Urban Mobility Framework requires municipal governments to
develop Sustainable Urban Mobility Plans (SUMPs) by 2025 (EU 2021). This is intended to help
solve air pollution, congestion, accessibility, traffic safety, growth of e-commerce, and other
urban mobility challenges. SUMPs are multifaceted and tailored to each region’s unique needs
and abilities. They typically include a combination of active and public transport improvements,
roadway and parking design changes, efficient road and parking pricing, development policy
reforms, regulatory reforms, improved data collection and program evaluation, and mobility
management programs to improve both personal and freight transport efficiency.
To support these plans, the European Union sponsors the Urban Mobility Observatory, managed
by Eltis, a network of research organizations that provides extensive, practical guidance on
SUMP development (Eltis 2021). These resources include the Planner's Guide to Sustainable
Urban Mobility Management (SUMP) a Toolbox for Mobility Management, and the Eltis Case
Study Database which describes in detail numerous, diverse examples from the European Local
Transport Information Service. Eltis also provides tailored training on all aspects of the SUMP
process and its implementation, improved data collection and evaluation tools, and financial
support for implementing and testing innovation.